Bordelle Ltd. with registered office at 90 Mill Lane, London, NW6 1NL, United Kingdom (“we”, “us”, “our”, “the studio”, “the atelier”, “Atelier Bordelle”, “Bordelle”), operates the website (“website”).

Bordelle Ltd. is the controller of your personal data within the meaning of Art. 4 No. 7 of the EU General Data Protection Regulation 2016/679 (“GDPR”) and as such your direct point of contact related to data protection. You can reach us at any time using the following contact options:

Postal: Bordelle Ltd., 90 Mill Lane, London, NW6 1NL

By Phone: 07957 414255 or 0208 9684488

Via email:

What personal data do we collect about you?

  1. Technical data

When visiting our website, we collect technical data, which your browser transfers automatically (in particular your IP-Address, time of access, requested websites/data, referrer URL, operating system and product and version information of the browser used) (“technical data”).

  1. Registration data for your user account

By creating a Bordelle account; we collect some personal data which you provide us with, such as your name, email address, billing and shipping address (“account data”). You also have the option to save your telephone numbers and review your past orders and deliveries. Upon registration and placing your first order, we will collect your telephone numbers and addresses and review your past orders and deliveries and add these data to your user account.

  1. Order data

By placing an order with our online shop, we collect some personal data which you provide us with. Such as your name, email address, telephone numbers and shipping and billing addresses. Furthermore, we collect your order number, details of the purchased goods (e.g. item title, size, colour, purchase price, etc.), payment method, notifications and communications regarding purchases (e.g., revocation notices, complaints, and notifications to customer service), delivery and payment status, return status, details of service providers involved in the execution of the contract (e.g. tracking numbers of our nominated couriers such as DHL, UPS and Fan Courier) ( “order data”).

  1. Payment data when placing an order

We offer you various common payment methods in e-commerce, in particular credit/debit card and wire transfer. For the execution of payments, we collect the payment data provided by you. We receive further payment data from external payment service providers and credit agencies with whom we cooperate for the execution of payments and for credit checks. We only pass on data to our payment service providers that is necessary for payment processing and for the performance of the contract concluded.

Payment data include for example:

  • Preferred payment method
  • IBAN and BIC or account number and bank code
  • Credit/debit card data
  • Creditworthiness data

Payment data also includes other information that occurs in direct connection with payment processing and creditworthiness checks. This concerns for example, information that external payment service provider use to identify you and/or your respective user account.

Creditworthiness data consists of so-called score values that we obtain about you from external credit agencies. Creditworthiness data contains information about a person's estimated economic capacity and willingness to perform. This helps us to avoid payment defaults that occur when customers cannot meet their payment obligations on time or at all. At the same time, taking creditworthiness data into account when selecting payment methods is intended to prevent us from offering our customers payment methods that cannot be offered to you and to prevent our customers from entering into payment obligations that you yourself cannot meet. Creditworthiness data is usually determined by so-called credit agencies. These agencies use various data to calculate a so-called score value, which takes into account, among other things, existing payment obligations and any previous payment defaults. Score values are statistically based estimates of a person's future risk of default and are presented as a numerical value, such as a percentage. We have only limited influence on the data processing of external credit agencies (e.g. when we provide credit agencies with information about unfulfilled payment obligations) (hereinafter all data of this section “payment data”).

Depending on your settings and your consent towards the respective payment service provider, it may be that the provider stores and collects your payment data. The respective payment service provider may use this data to auto-complete your payment data at checkout in order to facilitate a faster checkout.

  1. Shopping interest data

We may use your personal information provided in the checkout, your shopping interest data, meaning information about what types of products you prefer, seize, colours and brands, and purchasing behaviour for our internal marketing and demographic studies (“shopping data”).

  1. Data for our Newsletter

When you register to our Newsletter, we collect your email address, name, location and your technical data. By subscribing to our newsletter you will receive email alerts for new products, collections, features, sample sales, special offers, contests, events of interest, and promotions.

Please note that we may track and evaluate your user behaviour when sending our newsletter. For this tracking and evaluation, the newsletter emails sent contain so-called web beacons or tracking pixels. These single-pixel image files are stored on our website. For the evaluations, we link the aforementioned data and the web beacons or tracking pixels with your e-mail address and an individual ID. Links contained in the newsletter also contain this ID. The data is collected exclusively pseudonymously, meaning the IDs are not linked with your other personal data, so that a direct personal reference is excluded.

For what purposes do we process your personal data?

  1. We process your technical data solely for the purpose to provide you the website, to ensure the security and functionality of the website, as well as for the evaluation of the use of the website (Art. 6 (1) lit. f GDPR).
  1. We process account data solely in order to provide you with access to your personal user account with Bordelle and hence to perform the contract concluded with you (Art. 6 (1) lit. b GDPR) or for protecting our justified interests in providing our online shop to you in accordance with Art. 6 para 1 lit. f) GDPR. Optional data that you can provide when registering without ordering goods are processed based on your consent pursuant to Art. 6 (1) lit. a GDPR. Once you order goods and your order data will be connect with your account data we process your personal data in order to fulfil and perform the contract concluded with you (Art. 6 (1) lit. b GDPR)
  1. We process order data in order to execute, perform and fulfil the contract concluded with you pursuant to Art. 6 (1) lit. b GDPR. Order data is especially necessary for us to be able to dispatch your order. Additionally, the processing is necessary to protect our legitimate interest in investigating the loss of goods in transit (Art. 6 (1) lit. f GDPR).
  1. We process payment data in order to execute, perform and fulfil the contract concluded with you pursuant to Art. 6 (1) lit. b GDPR. Moreover, we process payment data and perform creditworthiness checks in order to prevent fraud and to avoid payment defaults. Basis for the performance of creditworthiness checks is also Art. 6 (1) lit. b GDPR, as it is necessary for the performance of prerequisite pre-contractual measures. Otherwise, this processing of your data is carried out on the basis of our legitimate interest in avoiding payment defaults, detecting and preventing fraud and solving crimes (Article 6 (1) lit. f GDPR).
  1. We process you shopping data for the improvement of our site design, the extension of our range of products, to better meet our visitors’ needs and for our internal marketing and demographic studies that helps us to understand your shopping behaviour and improve our entire offer based on your individual needs. The legal basis is either our legitimate interest pursuant to Art. 6 (1) lit. f GDPR, or, where shopping data is used for profiling and offering you specific goods and services, your express prior consent pursuant to Art. 6 (1) lit. a GDPR.
  1. We process your email address, your name you provide when registering for our newsletter, and your location for the purpose of sending you information about latest and interesting offers and on the basis of your previously given consent (Art. 6 (1) lit. a GDPR). For the registration to our newsletter we use the so called Double-Opt-In-Procedure. This means, that we will send you an email asking for your confirmation that you actually wish to receive our newsletter after your registration. The purpose of this procedure is to prove your registration and, if necessary, to investigate a potential abuse of your personal data.

Use of cookies and similar technologies

  1. We may also collect information about your use of our website through the use of so called cookies. These are small text files that are stored on your device and store certain settings and data for the exchange with our system via your browser. A cookie usually contains the name of the domain from which the cookie data was sent, information about the age of the cookie and an alphanumeric identifier. Cookies enable our systems to recognize the user's device and make any preferences immediately available. As soon as a user accesses the platform, a cookie is transferred to the hard drive of the computer or device of the respective user. Cookies help us to improve our website and to provide you with a better service tailored to your needs. They allow us to recognize your computer when you return to our website and thereby:


- store information about your preferred activities on the website and thereby tailor our website to your individual interests. This includes, for example, contents of your shopping cart, and advertisements that match your personal interests.


- to speed up the processing of your request.


  1. We use the cookies listed in the table below. Some of these cookies are technically necessary for the website to function and therefore cannot be disabled in your systems. Other, which are not technically necessary, are placed and used only on the basis of your expressive consent.


Name Purpose Necessary Storage Duration
__kla_id Klaviyo Marketing/Tracking Targeting 2 years
_fbp Facebook Marketing/Tracking Targeting 3 months
_ga Google Analytics Statistics Performance 2 years
_gcl_au Google Adsense to store and track conversions. Marketing/Tracking Targeting  
_gid Google Analytics Performance 1d
_landing_page Shopify Analytics Performance 2w
_orig_referrer Shopify Analytics Performance 2w
_pandectes_gdpr Pandectes Cookie Compliance Functional 1 year
_pin_unauth Pinterest Marketing/Tracking Targeting 1d
_s Shopify Analytics Performance 30min
_shopify_s Shopify analytics. Performance 30min
_shopify_sa_p Shopify analytics. Performance 30min
_shopify_sa_t Shopify analytics. Performance 30min
_shopify_y Shopify analytics. Performance 30min
_uetsid Bing Ads Marketing/Tracking Targeting 1d
_uetvid Bing Ads Marketing/Tracking Targeting 16d
_y Shopify analytics. Performance 1y
keep_alive Used in connection with buyer localization. Performance 2w
cart Used in connection with shopping cart. Strictly Necessary 2w
cart_sig Set after a checkout is completed to ensure that new carts are in the same currency as the last checkout. Strictly Necessary 2w
cart_ts Used in connection with checkout. Strictly Necessary 2w
cart_ver Used in connection with checkout. Strictly Necessary 2w
dynamic_checkout_shown_on_cart Used in connection with checkout. Strictly Necessary 30min
localization Use in connection with language preferences Performance 2w
region Use in connection with region preferences Performance 30d
secure_customer_sig Used to identify a user after they sign into a shop as a customer so they do not need to log in again. Performance 20y
snize-recommendation Serchanise product recommendations. Targeting Session
swym-cu_ct Used to manage wish list created by the customer. Performance 1y
swym-email Used to manage wish list created by the customer. Performance 1y
swym-nf_svd Used to manage wish list created by the customer. Performance 1y
swym-pid Used to manage wish list created by the customer. Performance 1y
swym-session-id Used to manage wish list created by the customer. Performance 1y
swym-swymRegid Used to manage wish list created by the customer. Performance 1y
swym-v-ckd Used to manage wish list created by the customer. Performance 1y


With whom do we share your personal data?

  1. Technical, order and payment data is only passed on to our service providers, in particular our hosting providers or other technical service providers in connection with the provision of the website. If these service providers are located outside the EU, we take appropriate measures to provide guarantees that the recipient complies with the requirements of data protection law. You can request further information on these measures taken at any time using the contact details above.

We may also share your personal data with our partners such as our nominated couriers (e.g. DHL, UPS and Fan Courier), distribution facilities (e.g. our warehouse in Romania) and our payment providers as indicated at checkout (e.g. Stripe Payment Gateway and ApplePay for express checkout). The data sharing is necessary to perform and fulfil the contract concluded with you (Art. 6 (1) lit. b GDPR).

Our partners will only process your personal data for the purpose of effecting your purchase and payment. But please make yourself familiar with the separate privacy policies of our partners.

  1. Otherwise, we will only disclose your personal data to third parties when you have given your consent to the disclosure or when we are entitled or obliged to disclose data on the grounds of statutory provisions and/or official or court orders. This may involve, in particular, the disclosure of information for the purposes of law enforcement, the prevention of danger or the enforcement of intellectual property rights.
  1. We do not intend to transfer your personal data to a third country outside the EEA or international organizations.

When do we delete your personal data?

The technical data is regularly deleted or aggregated immediately after leaving the website.

Your order, payment, shopping and account data is generally deleted as soon as it is no longer required for the performance of the contract or for the provision of your user account, unless there is no other legitimate purpose (in particular the fulfilment of commercial or tax retention obligations).

The newsletter data will be stored as long as you have subscribed to the newsletter.

Which rights do you have?

You have the right to request information about the data we have stored about you in accordance with Art. 15 GDPR, to request the rectification of inaccurate data in accordance with Art. 16 GDPR and to request the erasure of data in accordance with Art. 17 GDPR or the restriction of data processing in accordance with Art. 18 GDPR. Under the conditions of Art. 20 GDPR, you may also request the transmission of personal data to you or a third party. Furthermore, in accordance with Art. 21 GDPR, you have the right to object to the processing of your data, provided that the reason for the objection arises from your particular situation and it concerns data that we process to protect one of our interests worthy of protection or if it concerns the use of your data for direct marketing.

Furthermore, you have a right to lodge a complaint with a competent supervisory authority pursuant to Article 77 GDPR if you consider that we are not processing your personal data in accordance with applicable law.

If you have given us consent to process your personal data, you can withdraw this consent at any time without providing reasons and with effect for the future at the email address provided above under the contact details. Additionally, at all times, we will offer you the opportunity to unsubscribe out of any service or update to which you have subscribed, if you change your mind. Any email, in particular newsletter emails, we send you will contain an easy automated unsubscribe link so that you can opt-out of that particular service and easily exercise your right to withdraw your consent to the sending of the newsletter and any other services or updates to which you have subscribed.

Should you wish to change your cookie selection, you may change your settings at any time by accessing the cookie settings.