The Brand

Bordelle is a niche and unique concept in womens’ lingerie and bodywear that combines true craftsmanship with groundbreaking designs, toying with themes of seduction and domination. The Bordelle aesthetic is characterised by body-con silhouettes and rooted in a proprietary technique that blends 24 carat gold plated hardware and customised satin elastic bands with an array of fabrics to create iconic pieces featuring a luxury S&M sensuality. Since launching in 2009 at Selfridges in London where bondage inspired girdle dresses sold out within 24 hours of arriving on the shop floor, Bordelle’s offering has expanded to include an evolving Signature line, a Bridal collection for the unconventional bride, a Swimwear capsule and atelier services such as Made to Measure and Ultimate Bespoke. Bordelle  is available to buy at handpicked department stores, fashion concept stores and specialist boutiques in over 20 countries worldwide. Now one of the only lingerie brands to be stocked alongside ready-to-wear labels, Bordelle continues to be designed and handmade by artisans in London and Europe. The unmistakably bondage aesthetic is developed and updated each season, while always remaining true to its original message: Memorable, provocative, and never without a reaction.

The Founder

Bordelle is the brainchild of founder Alexandra Popa who created the label to fill a gap in the market for experimental lingerie that blurs the lines between seduction and ready to wear. The idea was fuelled by a personal interest and preference in underpinnings with statement design, a luxury kink that appeared to only exist in vulgar form with poor attention to detail, fabrication and quality.

Armed with a degree and master in Economics and Management and a previous tenure at a small London based design studio, Alexandra developed the concept of Bordelle from her premises, independently financing it and working with freelance creatives to define and refine the luxury bondage aesthetic that has become so iconic. Having worked closely with designers in the past to bring her vision to life, Alexandra now designs the collections with the guidance of her technical team, scrutinising and personally fitting every style during the sampling process. Her lack of formal lingerie training was a blessing in disguise as it forced Bordelle to think outside the box in every approach. The originator of a unique and unconventional sizing system, Bordelle has broken down existing technical boundaries by being the first lingerie label to introduce new adjustment features to highly structured lingerie garments. This aesthetic and highly practical innovation enables Bordelle garments including structured bras, bodices and girdles  to transcend a range of sizes and be customised by each individual wearer.

The Team

The Bordelle team is united in vision and driven to continue to design outside the industry norms. All designs and patterns are created and graded exclusively by Bordelle and fitted and sampled in our West London studio. We are advocates of fair and sustainable production processes and only work with manufacturers who share our work ethics. From our design integrity that we strive to protect, to our online atelier and our highly customised services, we have made no compromises and we hope that the level of quality and design integrity is reflective in what we so passionately do. For an insight into our world, we invite you to browse through The World of Bordelle.

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