Bordelle is the brainchild of founder Alexandra Popa who created the label to fill a gap in the market for experimental lingerie that blurs the lines between seduction and ready to wear. The idea was fuelled by a personal interest and preference in underpinnings with statement design, a luxury kink that appeared to only exist in vulgar form with poor attention to detail, fabrication and quality.
Armed with a degree and master in Economics and Management and a previous tenure at a small London based design studio, Alexandra developed the concept of Bordelle from her premises, independently financing it and working with freelance creatives to define and refine the luxury bondage aesthetic that has become so iconic. Having worked closely with designers in the past to bring her vision to life, Alexandra now designs the collections with the guidance of her technical team, scrutinising and personally fitting every style during the sampling process. Her lack of formal lingerie training was a blessing in disguise as it forced Bordelle to think outside the box in every approach. The originator of a unique and unconventional sizing system, Bordelle has broken down existing technical boundaries by being the first lingerie label to introduce new adjustment features to highly structured lingerie garments. This aesthetic and highly practical innovation enables Bordelle garments including structured bras, bodices and girdles to transcend a range of sizes and be customised by each individual wearer.